Marketing

It would be beneficial to be able to have multiple lead management forms that we can link to and email from. E.g. clients signing up online to receive a new client discount are directed to one form that just adds them to the system, gives us the option to follow up and can send them an automated email like we usually do One to use specifically with ads manager, same concept but can target a specific promotion or something and follow up the email as appropriate The general one for clients to ask for a call back We can then chose which to display on our booking app : website, which to keep hidden on the website but accessible via the link/ads manager only

It should be possible to include a hyperlink to enable recipient to call straight from the email.

The Marketing Campaign Revenue is very misleading. For example, I have a client who received my marketing email, she did not see this email, but happened to call to make an appointment, using a voucher, so it was nothing to do with the marketing email I sent. Revenue should only be counted if a link is clicked and an appointment made. So perhaps allowing a link to call would also allow more correct calculation of revenue. The revenue should at least have a disclaimer.

by clicking on a button on the same page. This this will encourage further feedback and builds up extra loyalty and saves us time rather than having to compose a new SMS

It would be really helpful if management had access to the marketing via the app. I was away and it would have been great if I could have written and sent marketing emails/campaigns when not logged in to my desktop.

A coupon system where a discount coupon can be generated to give % or amount in discount. The discount code can be brought to the salon upon the visit OR be applied directly on client side when an online booking is made. The coupon can be limited by how many times it can be used: Per coupon and/or Per client. Perfect to use for all type of marketing, in newspaper, magazines, social media etc. The statistic system for the discount coupons make it very easy to track what kind of marketing that gives the best ROI.

Since high bounce rates hurt future email marketing campaigns, I would recommend finding a way for Phorest to filter out emails addresses that are invalid or finding a way to mark them and publish them on a report so we can manually remove them from our emailing list and make a note to get a new email the next time the client calls.

It would be important for the test version of emails to appear in exactly the same format as it appears to customers. If the email is built only from images, the test version does not show that the text that appears first in the customer inbox is “Powered by Phorest. To get off the list...”. This will only become apparent at the stage when the email has already been sent.

when clicking book appointment it doesn't hold on to there details, you need to search their name would be much easier if it went straight into booking an appointment the same as when you rebook a client.