Currently, the login page completely lacks the ability to give consent to marketing or loyalty communications. Desired Improvements: Add an optional marketing consent (opt-in) check box when making an appointment or creating an account, for example: “Yes please, send me a 10% discount code. By clicking, you agree to the Terms of Use.” (The Terms of Use may specify which communications the consent relates to.) Add the same opt-in option for existing customers when they log in to their customer account. The possibility of granting marketing consent is also added to the mobile application. The option to fill or update a birthday will also be added to the application so that companies can take advantage of birthday marketing, for example.