Marketing

When ReConnect was launched, we observed for several months how the uptake was going to be. We compared the stats and realised that clients weren´t disciplined enough to remember to send ReConnect messages manually. If we offered automation options, we would be making a lot more revenue from this feature. Almost every client asks me if it can be automated.

NOTE: this doesn't cover communications sent to clients as part of their service e.g. precare and aftercare. Problem: Salon's want to be able to set up regular repeat communication with clients Impact on the customer - how are they solving it today? They either have to do this in the old editor, or manually do it themselves over and over again in the new editor. Impact on the customer - why is this painful? The old editor doesn't have a lot of the desired functionality of the new editor. Using the new editor is very time consuming as you have to set these campaigns up every time to do the same thing e.g. set up a birthday campaign for each separate month Impact on the customer - how often do they have to do this? Depends on the workaround. Using the old editor they only set it up once, but the emails don't have what they want in them. Using the new editor means doing it every month at least for a few hours. What impact might it have on Phorest - how many customers are likely to have this problem? Just one? Only a particular type of customer? Not many clients use this functionality in the old editor right now but we're confident that's because it's both hidden and very difficult to use. Done right we would expect at least 50% of clients to use this. How much of an impact will it have on the salon churn rate? Or sales conversion rate? This would positively impact the sales conversion rate STATUS: ON HOLD