Marketing

It would be really awesome to see the REAL $$ generated fro a campaign. Currently the $$ shown is based on someone having a future appt and just opening the email / text. WHICH isn't TRUE NUMBERS. Having true reality from a campaign is kind of essential to see if it is working. Right now when I see that $$ in a campaign I go... ehhhh ya. Thats not real and research the ones in the list to see who really booked from my email being sent. This is a time sucker and annoying to say the least. Let's get the real numbers of who booked through the actual click and book now!!! Thank you XO Rowena

Now, when a salon wants to edit the email / sms templates they need to do them separately for each service category, and for beauty salons especially that can be very tedious. Also, it seems to be difficult to edit the default message content provided by us for salon's to use. Simplifying that would enable local staff to fine tune the defaults based on client feedback.

The current app launch template does not automatically include the apple / android app link. This means we need our team to get involved with the sending of an app link, preventing us from setting up a self serve process.

Ability to send a marketing campaign to some locations and not include others

Again looking at compensation and complaints, a lot of them are driven by the client disputing the fact the salon sent the messages. In the old marketing suite there was a trail on SMS and email however its not on the new suite. Its extremely hard to argue with clients who claim they didnt send campaigns without any solid proof, which 9 times out of 10 results in compensation to prevent churn.

When composing a message (SMS or email) the marketing personalization isn't specific. I.E: if you select 'staff first name' they assume you mean preferred staff. This is not the case, as it selects your most recent staff visit, which can lead to confusion.