When we book a new client, we need to learn about them before performing services. Therefore we need to book additional time to their appointment so we can give them great service. It is also a big help to know something about the person's hair before hand (super thick, super curly, bad home color, etc). We put it on our website and Phorest has helped and added a note for the guests to add a first time consultation which is great but some people don't notice it.