Multi-chains / franchise have special needs for email Marketing
Sonja Lorscheidt
Multi-chain and especially franchise managers have special needs when it comes to email Marketing.
They want to be able to send campaigns to certain branches only and reuse a campaign they did in one in their business.
The salon owner who fed this through is using the old email marketing tool and saves / loads a template.
Not every franchise owner would participate in certain campaigns neither are the prices all the same so he must be able to modify the content easily without recreating a template.
I see two things in here:
- The ability to create and use an email template in a business
- The ability to send a campaign not to all but certain branches only
The owner who fed this in is Joe Weißbacher from chaos hairconcept in Austria.
Checked and supported by Sonja :-)
aisling.scolard
Ok if I've understood this one correctly (let me know if I'm wrong), the ask is to be able to create a template in one location - and without having to send it - be able to share it to another location?
aisling.scolard
Hey Sonja. There's a post already about sending campaigns to select branches, and that work is already in progress.
Could you elaborate on using a template in a business? You can create an email and send to the whole business (and shortly select locations), and any location that it was sent to will have that as a recently sent template which they can reuse
Sonja Lorscheidt
aisling.scolard: Thanks Aisling. I know that they want to save time and use a template in several of their branches.
It seems to me as if it would be good enough to make templates shareable? amongst branches in one business.