Please enable first-party conversion tracking and marketing attribution for online bookings.

Currently bookings take place on the phorest.com domain, which breaks attribution between the salon’s website and advertising platforms such as Google Ads, Meta Ads, TikTok and GA4.

The current flow is:

salon domain → phorest.com booking → conversion

Because the booking occurs on a different domain, marketing identifiers such as:

gclid

utm_source

utm_medium

utm_campaign

fbclid

ttclid

are lost before the booking record is created. This prevents accurate measurement of marketing performance and return on advertising spend.

Requested improvements

Allow conversion events to be triggered from the salon's own domain (first-party) or via server-side webhooks so that bookings can be attributed correctly to advertising platforms.

Example desired flow:

salon domain → booking → conversion

Additionally, store marketing identifiers (gclid, utm parameters, fbclid etc.) within the booking record so that salons can understand which campaigns and services generate bookings and revenue.

Benefit

This would allow salons to:

accurately measure advertising performance

attribute bookings to campaigns and channels

optimise marketing spend

track revenue by service and campaign

This capability is now standard for modern analytics and advertising platforms and would significantly improve marketing insights for Phorest users.