Collection of marketing authorisation in online appointment booking and application
Phorest Finland
Currently, the login page completely lacks the ability to give consent to marketing or loyalty communications.
Desired Improvements:
- Add an optional marketing consent (opt-in) check box when making an appointment or creating an account, for example:
“Yes please, send me a 10% discount code. By clicking, you agree to the Terms of Use.”
(The Terms of Use may specify which communications the consent relates to.)
- Add the same opt-in option for existing customers when they log in to their customer account.
- The possibility of granting marketing consent is also added to the mobile application.
- The option to fill or update a birthday will also be added to the application so that companies can take advantage of birthday marketing, for example.