J
Jussi Harju
Phorest Salon Software could support this directly within the platform better.
Currently, one key missing feature and constraint is the lack of flexible, automated and customer behavior-based follow-up messages after a visit.
Key Development Needs:
Automated post-visit follow-up messages to the customer
Possibility to schedule emails/SMS messages after the visit (e.g. +1 day, +14 days, +30 days etc.)
Sent only if the customer has NOT made a new booking
Automation should stop when the customer rebooks
  1. Service-specific segmentation
Possibility to start automations based on the type of service:
e.g. flotation, massage, recovery services
Different posts for different service categories!
  1. Ready-made automation bases focused on rebooking
Ready-made threads designed to grow your rebooking:
“Thank you for visiting + light reminder of new booking”
“You haven't been in X days”
“We kept the time ready for you” type messages
  1. Tracking rebooking in promotions
Clear visibility:
rebooking percentage per campaign
time to rebook (time-to-rebook)
Why this is important
In the services business, rebooking is one of the most important KPI metrics.
Even a small improvement (e.g. ~6% → 10-15%) would have a significant impact:
revenue to utilization and predictability of cash flow